Growing in Public

I often wonder if the idea of a personal brand isn’t harmful, if it doesn’t leave one in a state of perpetual performance. Because, unlike a personality, a personal brand is rarely open to growth and change: This is who I was, This is who I am, This is who I will be.

Can we help it, now that we are growing in public and taking form in a crowd. Now that we have become public figures with curated presents and pasts carved in digital stone.

But to live with an unwritten past is to have never lived, is to not recognize or remember one’s face.

One day, Facebook showed me an old post and I wondered if I still talked like that. Every day I wake up to a new me but yesterday Facebook showed me an old post and I still talk like that, albeit with kinder words.

Osaji Chinedu George is a multidisciplinary artist exploring the fragility of truth, meaning, and memory.